Many business owners use “strategy” and “tactics” interchangeably—but understanding the difference is critical for growth.
Marketing Strategy is your long-term plan to achieve specific goals. It answers: Who are we targeting? What is our brand promise? Where do we want to go?
Marketing Tactics are the actions taken to execute the strategy—such as running a Facebook ad campaign, sending a newsletter, or launching a webinar.
Without a strategy, tactics are scattered and ineffective. It’s like building a house without a blueprint. At Insighter Consulting, we help you define a clear strategy first, so every marketing move serves a purpose.
Example: Strategy: Position your brand as a premium solution in your niche. → Tactics: Launch targeted Google Ads, build a premium website, and run a video series on customer success stories.
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